Coaching and training for agencies and client-side marketing and PR teams
There’s a gap in agencies and client-side teams in functional and practical training for marketing & agency teams. I’m eager to help passionate people and teams get better and a range of different domains and skills. Ideally, I like to work in 4-6 week sprints on site with you, or in a carefully facilitated workshop that will undoubtedly end in beers.
Strategy & planning
Marketing & PR
Content marketing & editorial
Social media & digital strategy
Pitching & presentations
Get better at strategic planning
For anyone who wants to learn strategy. Strategy is probably one of the most misunderstood areas of agency land. More to the point: there’s about 1000 different ways to look at the problem - oh wait, that is strategy. I’ll help you design a methodologies and skills to recognise and expand real insights, structure value propositions, and communications planning.
For creatives who want to pitch their own ideas. Understand how to write creative briefs, structure your ideas and bring them to life is more than just a creative process, it becomes a culture of within your business. For both creative teams and non-creatives who want to develop a creative language and skills to drive projects and or practical techniques in copy writing. Creative and creatives are different things.
Get better at creative
Get better brand strategy
For strategists looking for a new challenge. Brand strategy underpins everything that an organisation does - from culture to behaviours. It can easily end up being big pretty pictures stuck on a wall, but I’m focused on making sure it makes an impact in a practical way. I’ll help you develop brand propositions, behaviours and identities that exceed with your client’s vision.
Get better at content marketing
For anyone wanting to up-skill. Content is a vital part of all communications strategy today. But rather than the standard content production and publishing techniques, I focus on story and editorial within the business. Story mining, audience mapping and channel planning that creates a difference to the customer through understanding the value, credibility and expertise the brand has to offer.
Get better at presentations
Ask any strategist or creative director: your ability to present and build a presentation is the difference between winning and losing. I’ll help uncover your particular style and build your confidence through fun, interactive coaching and workshops. For both teams and individuals - whether it’s your first day or your 20th year, it’s a constant art of improvement.