Jye Smith circa 2019

Jye Smith circa 2019


INDEPENDANT, CONSULTANT & creative/strategist specialising in brand, communications & ideation.

I’ve been lucky enough to spend nearly 15 years working with consultancies and creative agencies through-out Asia Pacific which has allowed me to meet and work with exceptionally diverse teams and individuals.

With a sincere interest in human behavior and business culture, I know how difficult it can be to bring ideas to life. From creative to communications, to large scale corporate innovation to launching start-ups – all have their challenges with teams and partners.

I currently consult to select agencies including Redengine SCC, Disruptor’s Inc, and WE Buchan.

Snap shot history

  • General Manager & Head of Strategy, Redengine

  • Director, Brand & Marketing, PwC

  • SVP, Head of Digital, Weber Shandwick

Spare time

Long self-important biography below

Jye is an experienced business leader, strategist and communications planner with extensive experience in agency management, discipline leadership and organisational innovation across Asia Pacific. For more than a decade, an entrepreneurial approach has supported a variety of roles in digital marketing, public relations and creative strategy.

Most recently, as General Manager and Strategy Director, for Redengine SCC, Jye was responsible for agency growth and development and additionally for creative, content and digital strategy. As one of Australia's fastest growing agencies, Jye led the development of new strategic areas including brand strategy, experience design and communications.

With a foundation in social media, strategic planning and digital marketing, Jye has worked for a variety of organisations shaping the future for brands, Including in strategy consultancy as Director, Brand & Marketing, PwC Experience Centre, in Hong Kong. Jye was responsible for shaping new hybrid offerings for transformational and innovation-led engagements across marketing and customer experience functions.

Prior to this, Jye was Senior Vice President and Head of Digital, Asia Pacific for Weber Shandwick - one of the world’s leading communications agencies where he lead multiple teams across the region to deliver digital marketing, social media and creative technology solutions to prepare communications teams for the new realities of customer engagement.

Named as a finalist in AdNews 2019 Emerging Leader of the Year and previously B&T’s 30 under 30, he is a professional speaker, workshop facilitator and podcast producer in his spare time.