Jye Smith

Jye has been lucky enough to spend nearly 15 years working with consultancies and creative agencies through-out Asia Pacific which has allowed him to meet and work with exceptionally diverse teams and individuals.

With a sincere interest in human behavior and business culture, Jye has learned countless times how hard it is to bring ideas to life. From creative to communications, to large scale corporate innovation to launching start-ups – all have their challenges with teams and partners.

Previously based in Hong Kong, Singapore and Beijing, Jye has lead global client accounts, developed and launched new service offerings, and held regional leadership roles managing multi-market teams across 11 countries.

Today, Jye is a founder and director DOUBLESTAR CO - a creative studio specialising in brand, design & strategy.