We only have approx 100 packs left. These will not be reproduced in 2022.

99 questions and strategy actions

A set of 99 thought-provoking questions and ideas, the Strategy Action Deck breaks the strategists, marketing and pr people out of their thinking patterns and reintroduces lateral thinking during strategy development.

Strategy is a creative process but too many frameworks and templates have sucked the life out of insight and ideas and replaced them with buzzwords and bullshit.

Free-form, and almost Tarot-like, the cards will help you write your next creative brief.

For nearly 20 years I’ve been working in strategy and a lot of that nonsense means finding the right questions, modes of convergent and divergent thinking and it brought me to these 99.

Each question and or action is designed to challenge, expand, and accelerate the ideation process when developing strategy, distilling insights, and writing a creative brief.

• Play by yourself as a tarot reading

• Collaborate with a group in sets of 5 cards each

• Annoy your friends with deep-thought questions over wine

The idea is to use these cards when it counts: draw a single card or more at every sticking point. Whether you’re working from home during Covid-19, working in a brainstorm, or trying to inject energy into your latest client brainstorm - these get you out of your own head and putting marker to the holy whiteboard.

Stupid Questions & Bad Ideas will continue with a creative, audience, and a start-up set. Stay tuned.

Please note, as many have asked, yes this is a physical deck. And no, it won’t be an app. Ever.

Same example cards

• What’s blocking our view of the audience?

• Re-write the insight.

• What’s the reverse of this strategy?

• Ask a naive expert for their opinion.

• Have a glass of wine.

Made in Australia - limited to 250 decks.